As the pandemic demonstrated, businesses gain strength from each other when they collaborate. Looking at your business, where are there opportunities for you to broaden your reach in the local community? As the warmer months approach and people are gathering over food at festivals, charity events and other occasions, think about how you can gain traction for your business through local partnerships. In addition to helping you strengthen word-of-mouth and online marketing of your business, your local partnerships can help staff morale and give them an opportunity to learn new skills and share ideas. Consider local wineries or breweries. Or businesses outside of the hospitality sector whose values complement those of your business or who offer experiences that can be enjoyed alongside the experience of enjoying your food. If you have a lot of local parents in your loyalty program, consider donating food or gift certificates to end-of-year school fundraising events. It isn’t always about stepping outside of your restaurant either. Consider offering apprenticeships to local high schools or colleges, partnering with your local chamber of commerce or with large employers in your neighborhood to offer meeting or event space, or setting up an ongoing food donation to support local people in need. You’re not just generating opportunities for your business – you’re also building a larger support system.