Most restaurant operators across categories are collecting a lot more data these days from a range of sources – whether it be from their POS system, loyalty program, digital ordering platforms, inventory system, labor management platform or some combination of the above. But when it comes to translating this information into actionable steps to grow sales, traffic and profits, a majority of operators still aren’t making the connection. New market research from Nation’s Restaurant News Intelligence found that 70 percent of operators wonder if they are optimizing the guest data they currently collect. This may be because inadequate data is being collected, or because the data is stuck in silos and isn’t easily or automatically combined to allow operators to extract actionable insights. Sound familiar? Using a data analytics platform – Keboola and Zoho are just two examples of companies in the market – can help you pull data from across your business and convert the information into proactive steps that can help you drive better results. Since your POS is the nerve center of your business, your POS provider may also be able to help you find ways to get your systems to talk to each other and minimize manual effort on your part.