Guest education with flair
You want to stay on trend – but do some of your guests need help in following your lead when it comes to stepping out of their comfort zone? When you introduce global dishes and flavors, consider how to weave guest education into the experience in a lighthearted way. Sushi-San, a sushi concept in Chicago, made Restaurant Business’s “50 Great Ideas” list for its tool to teach guests how to order sushi: The restaurant has a pulled-apart stuffed tuna behind the counter, and chefs and servers can point to different parts of the fish when explaining the parts that go into its sushi and sashimi dishes.
Sweet on sugar?
If your menu includes a lot of added sugar, take note: New research from KerryDigest found that consumers are worried about the levels of sugar, above other ingredients, in food and drinks. One-third of Americans connect sugar with weight gain, 71 percent scan ingredient labels for added sugar and 46 percent want to cut back on their consumption of sugar. Reducing the added sugar in your dishes – and promoting your efforts to guests – can go a long way in showing you’re conscious about health. If you need some sweetness but want to avoid adding artificial sweeteners or sugar per se, the research found that consumers responded best to natural sweeteners like stevia, honey, monk fruit and maple syrup.
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