Summer is sandwich time as your guests seek out foods they can eat at the beach or on the go. To make your menu stand out from anything people would prepare at home, weave some of the excitement of your appetizer or entrée menu into your sandwich offerings. Is there a popular item on your menu that, with a little creativity, could be reinvented as a sandwich (and help you make your ingredients go even further in the meantime)?
As the pandemic has forced restaurant operators to adjust their menus, sandwiches have been among the items needing an update. Many of the consumers who once worked outside the home and grabbed a sandwich during their lunch hour are – for now – staying in at lunchtime and preparing food at home. But even if your lunchtime business has declined, there may still be room for sandwiches on your menu – especially if you look beyond lunch. Could a new lineup of breakfast sandwiches help people start the day? Could you make sandwiches a more enticing takeout option for dinner with special sauces and sides? Maybe there’s room for small sandwiches on your menu as an afternoon snack option. Consumers will continue to look for foods that are easy to consume on the go – and sandwiches are among them. Do yours fit the current environment?
Adam Byatt, chef of Michelin-starred Trinity restaurant, predicted that 2020 would be “the year of the sandwich.” And why not? Sandwiches are ideal foods to order to go and to eat outdoors in groups. They also provide a solid foundation for innovation – from the varied tastes and textures of sandwich breads to the marinades, sauces and other ingredients you can combine to build layers of flavor in unexpected ways. Is there space on your menu for a signature sandwich?