Consumers are eager to get restaurant meals – but soaring consumer prices (inflation is at its highest rate in 40 years) can create a barrier. This often means that a meal eaten at a restaurant or taken out has to be extra special. Are there ways you can level up the experience of your menu with a memorable presentation or ingredient? Your appetizer and dessert menus are ideal places to start, since your guests may not prepare multi-course meals for themselves at home. Your restaurant can provide a much-needed place for your guests to reconnect with friends and family this year. As you plan your menu, consider creating dishes that are presented in an easy-to-share form. Offering a dish designed to be shared with one or more table mates can help you entice guests to boost check totals with an added appetizer or dessert. Plus, offering a shareable item is an easier sell to guests looking to eat more mindfully in the new year. At a time when restaurants need to find every opportunity they can to carve out a profit, your dessert menu needs to earn its keep. That can be difficult when desserts are often shared by guests, there is a limit to how expensively they can be priced, and they increase the time it takes to turn a table in-house. To help, consider adding some lighter and more savory items to the menu to balance any heavier, sweeter items that many guests feel they must try to resist. Reduce portion sizes where possible so ordering an individual portion of dessert doesn’t feel like such a splurge. Finally, suggest some alcoholic and non-alcoholic beverages to complement your dessert offerings. Dessert doesn’t have to be decadent – and at a time when consumers are concerned with their health, providing some interesting end-of-meal options that aren’t only eye-catching but are also lower in sugar and higher in nutrients can help you boost check totals. Consider offering simple combinations of fresh ingredients or using fruit or yogurt to create a lighter twist on classic desserts. As Valentine’s Day approaches, your customers will be looking for reasons to treat themselves and their significant other. But at the same time, many of them want to avoid sugar – as the current demand for allulose, a new natural sugar replacement, has been demonstrating. Your dessert menu can provide some appealing options that don’t pile on added sugar. Look to fiber-rich fruits – whether fresh, frozen or canned – to bring natural sweetness to your dessert menu without the extra guilt.
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