A new grab-and-go option takes on groceries
As grocery stores raise the bar on prepared foods, some restaurants are fighting back with meal kits or other grab-and-go options. QSR Magazine reports that one brand, Newk’s Eatery, which has 120 locations in 15 states, has launched a related concept that allows people to prepare restaurant-quality food at home and provide the kind of meal customization consumers seek from restaurants. Its program, Express Market, involves having an open-air refrigerator at each location with different protein entrees (choices include flash-seared ahi, broiled shrimp, char-grilled salmon and sliced chicken), as well as pastas, sandwiches, salads, rotating soups and sides, and dressings and cakes. The idea is that consumers can build their own dinners from these building blocks — not necessarily follow a set recipe.
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