In recent months, a number of restaurant executives have been seeing potential for rapid growth in the breakfast segment – particularly as people have returned to the office and to school with greater regularity after the pandemic. CEOs from brands ranging from Starbucks to McDonald’s to Wendy’s have spoken out about the strength of the daypart in earnings calls – and other brands are tapping into opportunities for both innovation and for showcasing fresh ingredients that the breakfast menu can deliver. Specifically, restaurant brands are offering creative twists on traditional breakfast dishes, featuring lifestyle-focused options for plant-based, gluten-free and high-protein diets, and even boosting check totals through new alcoholic beverage options beyond the mimosa. A recent Restaurant Dive report mentioned Snooze’s Bountiful Buddha Bowl, a plant-based concoction of a vegetables, black rice, quinoa, kale and golden raisins, as well as First Watch’s brunch-themed cocktails, including a Pomegranate Sunrise and Cinnamon Toast Cereal Milk. There is also room for growth in breakfast delivery as more brands adapt their menus and their technology to off-premise early morning diners.