One of the positive effects of the pandemic has been consumers’ reprioritization of health – both mental and physical. According to HealthFocus, nearly two-thirds of U.S. adults say they’re now more focused on their own health than they were a year ago. That is coming through clearly in the functional foods and beverages they are choosing to optimize their immunity, weight, everyday energy and endurance. It’s all the better if what they consume is also sustainable. Whole grains tick all of those boxes, offering protein, fiber, B vitamins, antioxidants, and trace minerals, as well as potentially reducing the risk of heart disease, type 2 diabetes, obesity, and some forms of cancer. What’s more, the Oldways Whole Grains Council says whole grains use less water than other crops, making them a more environmentally friendly choice. Look for ways to integrate more whole grains into your pastas, salads and sandwiches – either as a standard ingredient or customizable option for your guests.
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