Help guests reach post-holiday health goals

Once holiday feasting is over, New Year’s health resolutions kick in. Do you know how to deliver the kinds of options your guests are looking for? The tactics that work for your restaurant may differ from those that succeed at the restaurant down the street. When you contemplate menu changes, focus less on fad diets than on accommodating lifestyle changes like gluten-free, dairy-free, low-carb or organic diets. Then, consider how your target market thinks. Next Restaurants reports that according to a Numerator survey, the average person who follows Weight Watchers is 65 or older, so building menu options around that plan may make sense if you serve that demographic. Forging partnerships with social media influencers and organizations committed to healthy lifestyles can help too. At a minimum, consider offering nutrition information to show you’re committed to helping guests make their own healthy decisions.