![]() The National Restaurant Association recently published its annual What’s Hot forecast for the coming year, highlighting the ingredients and approaches it expects to see in the industry in 2023. Included in these trends is an anticipated continuation of the blending of dayparts as consumers spend more time working from home or from places other than the office and eating at odd hours as a result. So in addition to regular mealtimes, the in-between times – happy hour or snack times, for example – continue to be important to attracting guests. Restaurants that may have played down those times of the day before may now be looking for menu options to lift business during those periods, not to mention staff to cover the orders that come in. At the same time, however, one of the top three macro trends in the 2023 forecast was menu streamlining. More than before, restaurants face having to do more with less when it comes to the ingredients they weave into the menu. An ingredient must work hard – not simply as a featured player in an entrée, but also as a supporting player in several other dishes in different menu categories. Yet those dishes must be different enough to make the menu sufficiently interesting to guests that they are motivated to order from restaurants at a time when their money isn’t going as far. Restaurant operators are doing a delicate dance right now to find the right mix of dishes on their menu. The ingredients that can elevate a dish – but also disappear into it by becoming something new when combined with different spices, sauces and textures – can help operators spread their inventory as far as it needs to go right now. Comments are closed.
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