Although many consumers are still watching their wallets and trading down on restaurant experiences, plant-based foods could be one of restaurant operators’ secret weapons to drive traffic and build loyalty. According to a new report from the Good Food Institute, sales of plant-based proteins (specifically plant-based meat) are rebounding in U.S. foodservice. Further, the people buying these foods make about 30 more trips to restaurants every year and spend about $400 more than the average foodservice guest. That’s a valuable segment to target and transform into loyal visitors. The research found that about 10 percent of U.S. consumers bought plant-based meat alternatives at a foodservice location last year, but the vast majority did so just once, so there is a lot of opportunity for restaurants that present plant-based foods well to capture and expand market share. Restaurants offer the kinds of elevated dining experiences that can make plant-based meat alternatives (along with plants in their natural form) shine. Operators can innovate with seasonal vegetables in ways that are still surprising and craveable to guests and exceed what a person is apt to prepare at home. As you look at the plant-based options on your menu in the months ahead, where is there an opportunity to bring in traffic and improve loyalty?