What does your packaging say about you?
Before the pandemic, restaurant delivery packaging was making strides toward sustainability as greener containers, no-cutlery-included policies and reusable containers were all on the rise. While those efforts stalled a bit amid lockdowns and supply chain challenges, industry analysts expect sustainable packaging to rebound in a big way this year. It helps that consumers have expressed greater willingness to pay for it than in the past: A McKinsey study found that 60-70 percent of consumers said they would pay more for sustainable packaging. Further, how the packaging communicates sustainability is important too: Approximately 35-36 percent of the survey respondents said they would buy additional sustainably packaged products if they were more available in stores, available for more products, and better labeled to indicate green packaging. In terms of materials used, consumers are interested in recyclable and recycled plastic packaging, fiber-based packaging, higher levels of recycled content in the products they use, and increased compostable packaging options. In your business this year, how can you improve your sustainability and communicate it through your packaging? Consider not only adopting new packaging materials but also offering reusable options, labeling the green packaging you use to demonstrate your efforts to guests, promoting those efforts on your website and social media, and encouraging guests (via your website and digital ordering channels) to be mindful of the environment when using takeaway packaging.
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