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As of this writing, states were starting to announce changes to mask mandates and updated policies regarding how fully to open businesses. Stark differences were emerging in different regions, which may put restaurants in an awkward position in the months ahead – particularly those serving customers across state lines. Now, perhaps more than earlier in the pandemic, it’s important to scrutinize your stance on mask wearing, maintaining social distancing and other pandemic-related protocols. If your state is easing restrictions, how do you plan to manage resistance from staff and guests who are anxious about getting life back to normal? If your state is sustaining or doubling down on restrictions, how can you manage resistance from people with pandemic fatigue, knowing that your business could make news for the wrong reasons if you ease precautions prematurely? Anticipate what lines your business is unwilling to cross and how you can communicate about them in a constructive way to guests and staff alike.
COVID-19 has changed how we protect safety – and impacted consumer beliefs about the safety of indoor spaces including restaurants. A recent report in Food Safety News says while precautions like mask wearing and socially distanced seating will likely fade away with the virus, other precautions will remain. Frequent handwashing, of course, and hand sanitizer stations are here for the long haul. Beyond that, expect a general elevation of the importance of cleanliness to your brand – a need to take things a step beyond what is required in an effort to sustain consumer confidence. With every investment you make or equipment servicing you schedule, consider how well it will help you manage safety – whether it’s maintaining contactless payment and digital menus, bringing in new equipment and tools that are easier to clean, filtering the air in your facility, or managing labor in a way that considers the need for more frequent cleaning and sanitizing.
Holiday gatherings and buffets go hand-in-hand – well, they did until 2020. If you have served food buffet-style in the past, you have no doubt reinvented it for the current environment or replaced it altogether. If you’re still offering this service in some form, consider these precautions to help protect safety: Have your staff (wearing PPE) serve each guest and provide new dishes and cutlery. Enforce social distancing and mask-wearing for guests waiting in line. Serve items in self-contained, miniature form. Provide the option of a scaled-down buffet sampler for each table to avoid having guests circulate – or even offer a “buffet in a box” take-away option. Have staff (again wearing PPE) circulate with trays carrying pre-portioned items, cocktail-party style, that they can serve to each table. Buffets are like a kid-in-a-candy-store kind of experience. How can you replicate that feeling while protecting everyone’s safety?
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January 2026
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