Let’s face it: The optics of food safety have become much more important since the pandemic started. Food safety is not only important to protecting your business behind the scenes. It’s also become something to showcase to guests so they trust you’re committed to protecting them – and it can also help you attract business from competitors who don’t make their safety practices clear. If you haven’t already, consider making your food safety commitment a key part of your marketing. The National Restaurant Association’s ServeSafe Dining Commitment, for example, enables restaurants to place the SSDC logo on their front door, website, menu and other materials to show guests you’re doing your part to protect their safety.