If takeout meals, meal kits or refrigerated meals to be prepared at home represent a larger percentage of your business right now – or you suspect they will in the future – make sure your packaging and heating instructions have kept up with the changes. Prepare clear cooking and reheating instructions and label your packaging accordingly (and don’t forget to list common allergens). If food can be refrigerated or frozen, include consume-by dates too.
Amid increasing calls for people to stay home right now, restaurants have to make it clear to customers that they provide safe takeout and/or delivery – and with far fewer interactions than are common at grocery stores. First take stock of how you are keeping your operation and employees safe at the moment, including wearing gloves and masks, disinfecting your POS terminals between customers, offering curbside pickup and taking care to keep your delivery packaging free from contaminants. Transition to accepting only mobile/card payment and if you have an app, add a contactless option that allows pre-payment and enables customers to provide directions for a contactless drop-off. Then make your new protocol clear on your website and social media accounts. Consider posting a short video that takes viewers through the process of getting a takeout or delivery order from you right now. When people are deciding if and where to order restaurant food, it can make a difference.
Compostable packaging for take-out food is on the rise – but what about the packaging that comes into your restaurant from suppliers? In the coming months, packaging technology companies will be generating more compostable alternatives to the plastic film and pouches that are used to package meat, along with other proteins and prepared foods. Fast Company reports that one startup called Primitives is fine-tuning smart compostable packaging that can respond to its environment and detect safety problems. It could mean that in the not-too-distant future, operators won’t have to look to “sell by” or “use by” dates on packaging but can instead note that if a food’s packaging or a label on the packaging has changed color, it may have been tampered with or reached a temperature that has made the food unsafe to consume.