Increasingly, consumers care about the precautions businesses are taking to protect the safety of their food en route to the businesses selling it to them. The software and engineering firm Emerson recently surveyed 1,000 U.S. consumers about food safety practices – and what they expect to see from suppliers. More than 50 percent of respondents said they would be less likely to shop at stores that aren’t using (or requiring suppliers to use) the latest technology to keep food safe. Half of respondents said they are now more concerned about the safety of their food than they were before the pandemic. Nearly 60 percent said the pandemic has made them want to support local businesses. When you promote food safety to guests, look beyond your operation. Trace the path of your menu items and try to shorten that path where possible. Share the tech products and practices that help keep their food fresh and safe between its source and their dinner table.