“Safety is like the new hospitality.” That’s what Bob Duprey, founder of RestaurantPlaybook.com, recently told Restaurant Dive. Even before you consider the quality of your menu or your service right now, focus on your cleanliness and safety. According to new research shared during this Datassential webinar (https://bit.ly/2C2pgCq), 76 percent of consumers say a restaurant’s cleanliness and food safety procedures will always matter more to them now than they did before. Among those surveyed, cleanliness ranked more highly than everything from the taste of the food to the value of menu items. Drilling down further, the survey respondents’ top safety concerns were overwhelmingly about touching items that others had touched and being too close to other customers. In your communications with customers and social media posts, make sure you’re clear about how you have reconfigured your operation to protect updated safety procedures.