Even as the pandemic wanes and many cities relax their vaccine mandates, restaurant operators continue to be in a difficult position – managing consumers and employees who are concerned about Covid on one hand, as well as people who are determined to resume life as it was before the pandemic. If you find yourself in this position, do as much as you can to get out in front of the challenge: On your website, social media, front-door signage and menu, post clear, brief, easily digestible information about your safety policy – and surround it in welcoming terms. Your safety standards are about taking care of your staff and everyone who enters your restaurant so you can continue to serve your guests the food they love. If needed, a member of staff can help reinforce the message as guests enter your facility so you can avoid having to confront someone after they have bent the rules. Online, have some boilerplate language ready to respond to the trolls – and again here, surround your policy in welcoming, neutral language. For as many guests who boycott your business over safety rules, you are likely to attract many others who will go out of their way to support you because of them.