For consumers with food allergies, eating out can be a minefield. But restaurants that earn the trust of these guests stand to win customers for life. To send the clear message that you take food allergies and sensitivities seriously, get out in front with your messaging. Online, ensure your website includes ingredient lists and identifies common allergens – that information can easily help an allergic guest decide in advance to eat with you. In your restaurant, post a QR code that guests can scan for allergen-specific information – and ensure it’s in plain sight on menus and in the locations where guests place orders.