Safety is central to hospitality these days – and will continue to be so for the foreseeable future. So it makes sense that travel and hospitality review sites would try to help consumers identify businesses that have made a clear commitment to protecting guest safety (and in the process, penalize those that don’t). Tripadvisor’s recently added Travel Safe feature filters businesses including restaurants by their health and safety protocols. The feature must be activated by the business and relies upon businesses to share and promote their safety practices. This may become the norm on more review sites as the pandemic persists, so keep tabs on the sites where your business may be rated and reviewed – and be ready to provide information about the precautions you’re taking.
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