Has your restaurant ever faced a food safety spillover? According to new research, when a competitor or a nearby restaurant experiences a food safety outbreak, consumers tend to make assumptions about the safety of your supply as a result. The research, published in the International Journal of Hospitality Management, found that a theoretical E. Coli crisis at one restaurant made people hesitate to eat at other restaurants serving similar foods even though they were not involved in the outbreak. It’s all the more reason to enforce a top-down food safety culture within your restaurant – and communicate promptly with staff about outbreaks connected to the types of food you serve. It will not only help protect the safety of the items on your menu, but it will also build your team’s ability to communicate more confidently about it with guests if and when outbreaks occur.
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