It’s ironic but true: Amid the ongoing demand for fresh, whole, natural foods, there is also growing acceptance of food that exists only with the help of technology. According to Ketchum's 2019 Food Tech Consumer Perception Study, 77 percent of Gen Z respondents – those born between 1995 and 2010 – were generally most comfortable with tech-assisted foods. But other generations indicated acceptance of these foods as well: 67 percent of millennials, 58 percent of Gen Xers and 58 percent of baby boomers said they were willing to try tech-assisted foods. So whether it’s lab-grown animal protein or genetically modified foods, up-and-coming foods that are available through the help of technology may be increasingly welcome on your menu in the coming months.
When you hear the terms “crops” and “climate change” in the same sentence, it’s generally not good news. But perhaps for that reason, entrepreneurs are developing tech to change it. Keep your eye on Calyxt, a company that, the Spoon reports, uses a higher-tech, more efficient form of genetic modification called CRISPR, to improve the nutrition and pest-resistance of crops, while also making them grow faster and bigger as climate change becomes a more significant challenge for producers. Calyxt, whose parent company is the French pharmaceutical company Cellectis, has developed a soybean with fewer unhealthy fats and is now working on a high-fiber wheat.