 For smaller restaurants, building a tech stack may feel intimidating, considering the potential expense and their shortage of human resources as compared to major brands. But it doesn’t have to be overwhelming – particularly at a time when so many restaurant tech companies are emerging for restaurants of all sizes. Smaller operators can build their ideal tech stack by pin-pointing the top areas where they need support, then finding cloud-based solutions to provide it. For example, in a recent Nation’s Restaurant News report, Peter Baghdassarian, co-owner of Massis Kabob, a seven-unit Armenian kabob chain, said two of the key parts of his restaurant’s tech portfolio have been digital menu boards to help describe the menu and anticipate the many questions they would otherwise hear from guests (saving staff time), and leaning on partner Incentivio for building out and monitoring their loyalty app. The latter solution ensures Baghdassarian can leave the data analysis – a critical function for any restaurant – to people who specialize in it, while he can focus his time and money on serving guests well.
 As restaurants have acclimated to pandemic demands for low-touch ordering and pickup, many brands have tech stacks that need to catch up – with tacked-on updates, a range of software suited for specific tasks and bulky equipment that needs integration. Streamlining this setup will continue to be important to restaurant brands struggling to operate efficiently amid inflation, as well as supply and labor shortages. As a recent Forbes report indicates, adopting unified commerce may help multi-unit brands connect disparate pieces of their business, winnowing down their tech vendors and giving them a single view of what’s happening with their customers, staff and marketing. Does your tech give you an uncluttered, unified view of what’s happening in your business so you can make the right decisions?
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