Back in June, the National Restaurant Association named virtual gift cards on a list of restaurant tech tools that it predicted would best support the industry’s recovery from the pandemic. Virtual gift cards – as opposed to the plastic ones that clutter a person’s wallet – make contactless, fast payment possible, so they’re well suited to these times. Further, since more than 70 percent of gift card recipients spend more than the face value of their cards, according to research from Givex, they can help lift check totals. Are you offering and promoting virtual gift cards on your website, app and social media platforms?
Virtual waitlists have benefits that can not only help you manage safety regulations now; they can also provide permanent benefits if consumers are open to using them post-pandemic. If you haven’t used them before, they are like reservations systems in that they let people add themselves to a list online and allow you to let them know when to arrive, so they can avoid a long line at your restaurant. This frees up your staff to wait tables or bring food outside for curbside pickup. What’s more, virtual waitlists allow you to have guests pre-order and pre-pay to limit interaction with staff and minimize their wait. That means fewer no-shows and faster table turns for you.