Beyond using digital signage in your restaurant to help drive sales, there are also opportunities to use it to boost communication and engagement with your team. As a QSR Magazine report suggests, you can use it to list a leaderboard of performance metrics on your team to encourage healthy competition -- or even use it as a training tool itself. You can share messages about your values that help engage people in your culture, as well as to recognize the achievements of staff members. Day to day, use it as another vehicle to deliver just-in-time messages to staff to make sure everyone is up to date about key information.
Nearly every aspect of restaurant operations needs to be flexible right now – and your technology is no exception. Having a means to get information to customers in real time can help you make sure people are informed about what’s happening in your restaurant, including changes to anything ranging from your menu to your operating hours. Digital signage can help you by providing a flexible tool to get information out to customers as they need it. You can promote limited-time offers that help get excess menu items out the door faster, or upcoming events at your restaurant. If you’re looking to hire new staff, digital signage can help you get the attention of the people who already support your restaurant and believe in your brand. And speaking of your brand, your digital signage can be used to reinforce your business values and express appreciation for both customers and employees at a challenging time for the industry.