When you’re trying to upsell a guest with an appetizer or a dessert, you have a better chance of transforming their hesitation into agreement if you can show them exactly what they might be missing. Tableside tech can be helpful here. While a tablet can be a time and labor saver in a restaurant, it can also serve as a virtual dessert tray or a sneak peek into your kitchen if you can use it to present quality photos or even video of menu items being prepared. Are there dishes on your menu with a high wow factor – or ones that are especially profitable for you? How can you boost their profile with guests through the tech you currently use?
How photos can boost your efficiency
Do you use photos of menu items on your website? If so, how well do they represent the dishes you offer? Having clear, accurate photos of your menu items (both in online and in-store menus) saves time for your staff, who don’t have to answer questions about what a dish is like. What’s more, it can also drive other important efficiencies behind the scenes: According to research from Zuppler, compelling photos can elevate your effectiveness online. Having labeled images of menu items can boost your ranking in Google searches and also improve conversion rates, since fewer people abandon online shopping carts when they see a photo of what they are buying.
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