Generative artificial intelligence (AI) is attracting a lot of attention right now for its ability to create brand-new content – be it audio, video or text. Most recently, ChatGPT, text-based generative AI launched late last year and available for free to the public, has garnered news headlines for its ability to write poems in the style of Shakespeare, publish articles, summarize books, create business plans and even pass medical exams. (DALL-E 2 is the equivalent of ChatGPT for image generation – helping restaurant operators visualize the prospective menu items in their heads.) ChatGPT can deliver curated work, all while sounding conversational. There are huge opportunities for it in businesses – but also risks to bear in mind at this early stage. The conversational tone of ChatGPT’s results make it sound confident and trustworthy, but it requires human intervention to ensure accuracy (and no intellectual property should be shared with it). However, it can be a helpful tool to get the ball rolling when you’re drafting job descriptions, vendor emails, marketing plans or social media posts. Generative AI tools from companies including Google and Meta are pushing the evolution of this technology too and are making it possible for restaurants to quickly generate ideas for audio, video or text content that can be used to run their business and market to guests more effectively. Unless you are especially tech savvy, your IT budget may fall into the “set it and forget it” category: You know you need restaurant management technology and Internet connectivity but you may not have the time to dissect exactly where your technology dollars are going. But the landscape is becoming more competitive for restaurant technology and it’s a good time for an audit. A recent report from TekEfficient says there are a lot of opportunities to save money in a tech budget. It advises operators look into price drops and/or new competition offering promotional rates. Also try negotiating how much you get for the same (or a lower) price – such as faster Internet speeds at a reduced rate. Restaurant employee theft is a common problem, accounting for 75 percent of inventory shortages and 4 percent sales, according to the National Restaurant Association. Your systems and tools can help you stop it soon after it starts – or even prevent it altogether. A TouchBistro report advises leaning on your POS for help. For example, your POS settings can help you place controls on what employees can do when placing orders – such as preventing the printing of a bill if an order has not actually been served, or the deletion of items on a bill before it is closed and then keeping the cash. Your POS reports can also help you investigate questionable activity by flagging transactions that were removed or modified after they were finalized and those that involved voids or discounts, and scrutinizing day-end reconciliations that create an opportunity for underreporting earnings. It can show you how many times a cash drawer was opened and by whom, so you can quickly identify the employees to speak to in the event of a shortage. It can also identify discrepancies between an employee’s scheduled hours and how many hours they are reporting. Beyond your POS, consider the use of cameras at your POS and inventory storage areas, which can help you send the message that you’re committed to keeping everybody honest. |
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