Your restaurant’s presence online – and the tools you’re using to ensure it is appearing in web searches – are gaining greater influence in light of Yelp’s recent announcement that it has introduced new search features that use AI to generate smarter suggestions for users. The suggestions are reported to allow for more nuance in a person’s search and thereby guide the person to the precise kinds of businesses they seek. Their reviews are also going the way of product reviews and social media in that people will be able to upload short-form videos to support their reviews, as well as react to others’ responses as a means of encouraging people to engage with other reviews. Consider this in the language and tags you use on your website, as well as in your requests for feedback from guests. A video review from a loyal guest could be an especially valuable tool in helping you showcase your business – particularly if you offer a memorable experience.