Imagine not having to touch your credit card or mobile phone to make a payment. That’s the reality for a number of restaurants and retailers in the Pasadena, Calif. area who recently launched PopID’s facial recognition payment technology – and pandemic-related anxiety about contacting various surfaces may create more demand for such technology. After customers register an account with PopID, they can visit a restaurant and the system will scan their face, which will bring up their past orders, loyalty points and stored payment details. While drive-thru and walk-up kiosks will still require a customer to touch a screen for now, tableside orders and payments can be completely touch-free.
It seems like just a short time ago that ordering via a touchscreen at your table – or scrolling through a wine list or viewing other menu-related content on a communal tablet at a fine dining restaurant – was considered futuristic. Now that contactless is king and shared touchscreens are tools consumers may aim to avoid (unless they have hand sanitizer nearby), where are we likely to see tableside innovation? On a recent Foodable podcast, Shaun Shankel, CEO of FreshTechnology and ToGoTechnologies, expressed optimism in QR codes as mobile payment vehicles. Already in use to help guests at some restaurants view menus during the pandemic, QR codes are likely to gain momentum as a tool that enables a touch-free experience at a restaurant. They’re another reason to ensure all content you create for customers – whether it’s your menu, your background story, or behind-the-scenes videos you produce – is easy to view, interact with, and (where applicable) pay for via a customer’s personal device.