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At a time when so many functions of a foodservice business can be monitored and measured, data is a critical resource. Yet many businesses are still figuring out how to translate their collected insights into helpful action that can make the business perform better. Hospitality Technology’s 2025 Restaurant Technology Study addressed this issue, among other topics, and found some common themes in the businesses that are handling this well.
The businesses that are getting data collection/action right are doing four things: They are breaking down data silos by integrating information that lives in separate places so that people in different parts of the business all see the full story. They are moving beyond just describing what happened in their restaurant the previous week – instead, they’re using their data to predict what’s coming (then adjusting promotions, labor and other factors in response). They’re making analytics accessible beyond the headquarters of the business – so field managers, franchisees and general managers can access role-based insights that matter to them (and affect their decision-making). Finally, they are using the insights they gain to drive targeted changes, then measuring the result (and using that to inform future plans). While many of these insights can be collected from within the business, partner data is useful and actionable too. The Japanese restaurant chain Maki & Ramen has used data from their third-party delivery partner to get real-time insights into delivery times and guest preferences. This has informed both their staffing and inventory management. CKE Restaurants implemented a robust traceability system across its supply chain to enhance its food safety program. It allows them to track food items from suppliers to restaurant tables. The change has helped them target recalls with greater precision and alert locations to expired products. The sharing of this information – and actions taken as a result – have helped the company improve its overall inventory management. One little food safety mistake in a restaurant can easily snowball into a bigger one. That’s why manual processes can leave so much room for error – and where tech can help keep you on track. Being able to perform daily, digitized audits of your operation helps ensure you can detect problems when they happen. Beyond that, it can pinpoint potential areas for improvement in your food handling practices, sanitation protocols and overall quality control procedures. There are financial benefits too, since these controls can keep your business in compliance and help it avoid the fines that come with regulatory violations. There are cultural benefits for a business too. As a report in Restaurant Technology News explains, your food safety auditing tech can keep your team focused on the same priorities and, should something go wrong, quickly identify if it’s about inadequate staff training, a supplier problem, equipment failure or other issue. What can your tech tell you about your suppliers at this very moment? Supply chains continue to be strained and food quality and safety may suffer as a result, so it’s all the more important to have accurate, up-to-date safety and quality information about your suppliers at your fingertips. As a recent report from Modern Restaurant Management advises, operators should use their tech to manage supplier certification for vendors, continuously monitor the consistency and quality of their products, and store data about each supplier. This will make it easier to spot risks before they become full-blown problems, as well as help you identify suppliers with the strongest records of quality and safety. How well do you know the origins of the food you serve? Restaurants are able to collect a growing amount of information about the items they order – and that can enable much more powerful buying decisions and better management of food supply risks. Beyond fine-tuning inventory needs based on how your guests are ordering and helping you minimize waste, restaurant operators and other companies in the food supply chain are starting to use artificial intelligence to track and contain supply chain risks – say, tracking a recalled product and mining reams of data to identify trends from it or determine whether a specific supplier, distributor, or environmental problem is to blame. The company FourKites, which helps fine-tune shipment tracking for food suppliers ranging from US Foods to Tyson Foods, is one company bringing greater visibility to the supply chain.
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