Much like restaurant operators juggling an assortment of disjointed equipment and software, consumers often have a range of apps cluttering their smartphone screens. There are multiple accounts to track and nothing is connected. Getting a consumer interested in signing up for yet another app in this environment can be a hard sell. According to a new study from PayPal and Pymnts.com, there is considerable interest in “super apps” that connect retail, restaurants, grocery, banking and a range of other essential and nonessential services. Such technology could also make it easier for restaurants to reap benefits from their affiliation with complementary brands. Consumer trust in cybersecurity is one stumbling block standing in the way of such technology, but expect new offerings to emerge. In the meantime, consider how you might benefit from tech solutions that eliminate app clutter for guests and offer consumers an even more streamlined purchasing experience that includes their favorite brands — including and beyond restaurants. It could give your business a boost when it comes to attracting and retaining guests.