​A virtual recovery

Back in June, the National Restaurant Association named virtual gift cards on a list of restaurant tech tools that it predicted would best support the industry’s recovery from the pandemic. Virtual gift cards – as opposed to the plastic ones that clutter a person’s wallet – make contactless, fast payment possible, so they’re well suited to these times. Further, since more than 70 percent of gift card recipients spend more than the face value of their cards, according to research from Givex, they can help lift check totals. Are you offering and promoting virtual gift cards on your website, app and social media platforms?