Using artificial intelligence in your restaurant isn’t necessarily about investing in a robotic chef to flip burgers. Increasingly, it can help restaurants manage the nuances of customer data – something that can benefit any restaurant. A recent report from Nation’s Restaurant News described how the brand El Pollo Loco is using an A.I. product called Merlin to help boost the capabilities of its loyalty program. By using A.I. to sift through reams of customer data, Merlin can help the brand get more strategic with the offers they make to customers – for example, suggesting items past customers are likely to order, but also not offering deals or discounts where it’s not as necessary to retaining the customer’s loyalty.