As data is becoming a more powerful predictor of business success, restaurants are transforming into data warehouses. In the process, they must consider their responsibilities for protecting both themselves and the people who offer their personal information. One recent real-world example of this is White Castle’s use of a terms & conditions page on their drive thru ordering screen, which is perhaps a sign of similar policies to come in restaurants making use of guest data. The general public is increasingly aware of how valuable their data is – and that it must be protected. A recent Forbes report suggested that consumers’ growing awareness of data privacy is generating trust issues, which isn’t a big surprise considering the regularity of cyber breaches. As you set out to collect data from guests and others, it is becoming more important to have a technology provider you trust to help you understand how you’re using and protecting that data – and what immediate steps to take if you lose control of it.