Beacon technology speeds up the drive-thru
Imagine craving your favorite sandwich from a local quick-service restaurant on your way home from work, and as soon as you drive into the lot, the restaurant takes a photo of your license plate and can use that image to pull up past orders you have pre-programmed with them. As a result, you can bypass the drive-thru line of customers who don’t yet know what they want and instead collect your order at a separate window and be on your way. As Aaron Allen, founder and chief strategist at restaurant consultancy Aaron Allen & Associates, told Forbes, “There’s a big profit bump just by shaving seconds off drive-thru orders.” Leaders in the space are catching on ― watch for similar benefits to come from McDonald’s in the wake of its acquisition of Dynamic Yield.
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