It seems like just a short time ago that ordering via a touchscreen at your table – or scrolling through a wine list or viewing other menu-related content on a communal tablet at a fine dining restaurant – was considered futuristic. Now that contactless is king and shared touchscreens are tools consumers may aim to avoid (unless they have hand sanitizer nearby), where are we likely to see tableside innovation? On a recent Foodable podcast, Shaun Shankel, CEO of FreshTechnology and ToGoTechnologies, expressed optimism in QR codes as mobile payment vehicles. Already in use to help guests at some restaurants view menus during the pandemic, QR codes are likely to gain momentum as a tool that enables a touch-free experience at a restaurant. They’re another reason to ensure all content you create for customers – whether it’s your menu, your background story, or behind-the-scenes videos you produce – is easy to view, interact with, and (where applicable) pay for via a customer’s personal device.
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