ChatGPT: Can it help restaurants?
Generative artificial intelligence (AI) is attracting a lot of attention right now for its ability to create brand-new content – be it audio, video or text. Most recently, ChatGPT, text-based generative AI launched late last year and available for free to the public, has garnered news headlines for its ability to write poems in the style of Shakespeare, publish articles, summarize books, create business plans and even pass medical exams. (DALL-E 2 is the equivalent of ChatGPT for image generation – helping restaurant operators visualize the prospective menu items in their heads.) ChatGPT can deliver curated work, all while sounding conversational. There are huge opportunities for it in businesses – but also risks to bear in mind at this early stage. The conversational tone of ChatGPT’s results make it sound confident and trustworthy, but it requires human intervention to ensure accuracy (and no intellectual property should be shared with it). However, it can be a helpful tool to get the ball rolling when you’re drafting job descriptions, vendor emails, marketing plans or social media posts. Generative AI tools from companies including Google and Meta are pushing the evolution of this technology too and are making it possible for restaurants to quickly generate ideas for audio, video or text content that can be used to run their business and market to guests more effectively.
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