Crush curbside pickup

If you’re struggling to make delivery work, embracing and fine-tuning your curbside pickup service this year could be your best way to reap the benefits of digital orders (like bigger check totals and the ability to retain customer data) while avoiding the disadvantages of third-party delivery. Operators have been making large investments in the digital technology that will make curbside pickup work, according to a Restaurant Dive interview with Jean Chick, principal and U.S. restaurant & food service leader at Deloitte. She said consumers are more apt to go for it if they live within a 10-mile radius of the restaurant because it may end up being faster than waiting for delivery. Curbside offers benefits to both restaurants and customers: It gives a restaurant the ability to control their interaction with a customer and make it a fast, safe, positive, data-rich one. It’s a digital experience, so it is quick, but it is also personal, which can help convert customers into regular visitors. Could you enhance your curbside pickup experience this year?