Consumers are used to getting what they want when they want it – and geofencing can help set guest expectations (and make you a more appealing choice for guests in a hurry). While the use of geofencing technology to increase the efficiency of food collection is nothing new, time has now proven its ability to expedite service. Last October, in an InTouch Insight study of 10 quick-service restaurants during peak dayparts, Chick-fil-A came in last for drive-thru times at eight minutes and 29 seconds on average. (KFC took first place for speed, with average drive-thru times of five minutes and two seconds.) Restaurant Dive reports that following a test of geofencing technology on its mobile app this past year, Chick-fil-A has been able to decrease its drive-thru times by between one and two minutes. Guests who enable location service on the restaurant’s app will get an estimate of how long their orders will take, whether for curbside, takeaway or dine-in service. Chick-fil-A staff are alerted when customers approach the restaurant and can begin preparing orders – and estimated wait times have been 90 percent accurate.