The past year has changed how restaurants compete. Restaurant success has become less about décor or even brand and more about how smooth, fast and engaging the process of ordering and accepting food is for the consumer. These changes may be permanent. This QSR magazine report predicts a more tech-focused future for the industry – with less differentiation on price across restaurant categories and more differentiation on the efficiency of customer interactions than there has been in the past. That means it’s become all the more important to have digital architecture and a user interface that presents your food in a compelling way, makes it easy and fast to place orders, enables customization to customer preferences, and includes a reliable “last mile” off-premise solution for getting food to customers.
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