It’s time to turn on Google ordering
Have you enabled Google ordering, essentially making it possible for people to find your restaurant and place an order without leaving Google to do so? In recent weeks and months, a couple of industry insiders have said they consider it a no-brainer for driving revenue, and for good reason: restaurants have a massive potential audience in people who search Google for dining suggestions, commission fees are lower from Google ordering than those charged by third-party providers, and Google isn’t trying to get into the restaurant business (and, importantly, control the data of restaurant customers). While you make it possible for guests to order directly from Google, also make sure your Google-able information is up to date – and encourage happy guests to leave you a review to boost your presence on the search engine
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