​Lean into machine learning

Elevating your loyalty program is key to retaining guests and maintaining profitability. Increasingly, artificial intelligence (AI) integrated with a restaurant’s POS, online ordering and overall payment system is being used to ensure that the loyalty offers restaurant guests receive are precisely fine-tuned to their evolving preferences. As AI algorithms analyze data from customer orders, they spot patterns and adapt to them continuously – then translate that information into targeted promotions and coupons. These offers can mean the difference between retaining a customer who goes a bit out of their way to collect an order from you versus one who debates whether to use a third-party aggregator to order from you or a nearby competitor.

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