Mobile loyalty apps will have a significant impact on the industry this year. That was the sentiment of 31 percent of respondents to a recent TD Bank survey of 254 owners, operators and executives of independent and franchised multi-unit restaurants. A separate survey from TrendSource found that diners are more interested in using a restaurant’s app for delivery and pick-up than a third-party app. Part of what makes restaurant-branded mobile apps an easy win for restaurants is that whether you operate a food truck, pop-up restaurant or fine-dining restaurant, there is mobile app functionality that can ease ordering and payment, deliver customized promotions and build loyalty – and at accessible price points.
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