For restaurants, guest data is the key to better sales, menu development and loyalty. But in an age of increasing cyber risk, what if some guests don’t want to share their information – or are turned off when you ask for it? First, make it easy and fast for them to share it, without a lot of discussion, clicks or scrolling required. Clarify how you will and won’t be using their information – and what benefits they will receive as a result, including special discounts, shorter wait times, member rewards or customized offers. Finally, make them feel safe – not only through your use of secure technology but also by ensuring their interactions with your staff feel genuine. Collect only the information you need and reinforce your commitment to protecting their safety and privacy.
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