Is your restaurant adopting more guest-facing self-service automation and technology to streamline service and ease labor challenges right now? If doing so feels like you’re making your service less personal, there are steps you can take to ensure your guests feel like they have been receiving your best service — whether it’s from your app or from a member of your staff. A recent report from Automation & Self-Service suggests customizing the user interface: For example, increasing font sizes and presenting content in a wider range of languages can make the user feel more confident when interacting with your brand. Then encourage the guest to create an account on your system so you can offer personalized content and recommendations related to their tastes and ordering patterns. This will speed up their subsequent ordering processes — and also improve your chances of increasing their check sizes with items they enjoy. You can then use that data to send them promotions that are likely to connect with them at the times they are most likely craving your food. Finally, offer some help to navigate your system. Chatbots and virtual assistants can answer questions, but also be aware if there are parts of your ordering process that are bottlenecks or result in abandoned carts so you can smooth out your ordering process from start to finish.