Make way for automation
The pandemic has triggered what many journalists have dubbed the Great Resignation – an exodus of employees from the restaurant industry (and well beyond it) who are demanding better pay and more flexibility in response to the challenges of the times. In the short term, restaurant operators desperate for help in serving guests may bend to some of these pressures. But with the long-term sustainability of offering such benefits in question, restaurant brands have accelerated their investments in automation. To be sure, the human element is still an important aspect of service for many restaurants, but amid the current labor shortages, high employee turnover and increased concerns over safety and working conditions, why wouldn’t an operator be tempted to bring in a robot that never needs a break, complains, gets sick or asks for a raise? While quick-service restaurants are a natural place for this to begin, the automation trend won’t stop with them. What’s more, the lessons quick-service brands learn (and the degree of profitability they generate) as a result are likely to motivate restaurants across the board to incorporate automation in new ways. A recent Forbes report pointed to automation efforts already well underway at McDonald’s (AI-powered drive-thrus), White Castle (robotic fry cooks), Domino’s (robotic delivery through Nuro) and Taco Bell (fast touch-screen ordering and pickup with minimal interaction with staff), to name just a few. The accelerated adoption of automation could also accelerate its financial accessibility to industry segments beyond quick service. Where might your business most benefit from automation? Look for more opportunities to adopt it in the New Year.