​Make your app the place to be

Eager to drive more sales through your app? Try offering enticing options that are only available to people ordering via that channel. Sweetgreen, which has experienced a 178 percent jolt in digital orders through the course of the pandemic, is among the chains that have recently released collections of online-only dishes based on the favorite food orders of notable chefs and athletes. Even if you don’t have well-known guests to tout, simply creating and promoting dishes (or offers of bonus loyalty points or two-for-one appetizers) that are exclusive to your app can help bolster off-premise sales and safeguard your business for the months ahead.