Consumers have come to expect free wifi when they visit a restaurant — and chances are good that you offer it. But are you making the most of this valuable connection to your guests? For example, how can you collect useful insights (and make offers to help turn visitors into loyal guests) whenever someone logs in? How long do these guests stay and how can you make the most of the lulls that happen during the day? GoZone Wifi is one supplier that offers businesses marketing tools, guest analytics and the opportunity to earn income through targeted ads shown on their wifi network. If you’re currently offering wifi without collecting insights that could benefit your business, consider the potential benefits you could be generating when you make decisions about your internet service.