We all know that customer data is becoming increasingly valuable for restaurants as they look to better understand taste preferences, evaluate emerging menu trends, and make decisions around everything from staffing to inventory. But how complete of a picture are you getting from the data you collect in a single customer transaction? And how valuable is that data if a person is often ordering on behalf of others, as might happen in an office setting? As QSR Magazine reports, restaurants could benefit from forming new data partnerships across a number of different areas of a foodservice operation – whether that be with delivery vendors, suppliers, credit card partners or other brands within similar foodservice categories. Are there opportunities for you to collaborate with other businesses across the industry to share and gather insights in a way that still protects consumer privacy?