As consumers have used digital channels more frequently to order restaurant food in recent years, many independent restaurants have been lagging with the mobile tech needed to facilitate those transactions. According to the June edition of the Digital Divide study, which included data from a PYMNTS survey of approximately 2,400 adults who regularly purchase food from restaurants, 56 percent of chain restaurants offer mobile order-ahead capabilities, compared with only 31 percent of independents. Low-cost tools to help eliminate the snags from the ordering process will become increasingly important. Fortunately, some companies are focusing on supporting independent restaurants’ tech transition to help level the playing field. ItsaCheckmate, for one, recently announced it would be launching an integration for small and medium-sized businesses that would enable direct ordering through Google’s search and maps functions.
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